Assessment – Marcus JL McCoy

MARCUS JL MCCOY

The Marketing Clarity Assessment

See why your efforts aren’t yeilding the results you want.

1. Can you clearly explain what your organization does and why it matters in one sentence?

Yes, very clearly Somewhat, but it changes depending on who I’m talking to Not really / it feels complicated

2. When someone sees your marketing (website, social, emails), do they immediately understand it’s meant for them?

Yes, they recognize themselves right away Sometimes, but not consistently No, it feels general or unclear

3. Does your messaging focus more on what you do—or why it matters to your audience?

Mostly what we do A mix of both Mostly why it matters to them

4. How often are you putting your message out into the world (content, outreach, campaigns)?

Consistently (weekly or more) Occasionally (monthly or inconsistent bursts) Rarely

5. When you share something, what typically happens?

People engage, respond, or inquire Some engagement, but limited action Very little response or attention

6. Are people taking the action you want them to take (buying, donating, booking, signing up)?

Yes, consistently Sometimes, but not predictably No, very rarely

7. Do you have a clear, simple next step for people who are interested?

Yes, always clear and easy Sometimes, depends on where they are No, it’s unclear or inconsistent

8. Which statement feels most true?

“We’re not getting enough attention.” “We’re getting attention, but not enough action.” “We’re taking action, but not getting results.”

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